Friday, February 23, 2007

Simple and Practical SEO Strategy

Simple and Practical SEO Strategy was written by Suresh Babu and writes "Like to get your website to rank well in search engines? By following some simple guidelines and Search Engine Optimization, SEO you can have your site easily included in Search Engine Page Results. For those

1. Check your HTML tags. Allow robots to follow your site to get a snapshot of your website
2. Avoid building a website with all flash
3. Have Text links for your navigation bar
4. Give a unique Title for each page. Include keyword in the Title
5. Have specific description for each pages, include keywords in the description
6. Try to have a clear HTML version of your home page
7. Have at least 250 words in your home page, include keywords, don’t overload your keywords
8. If using image, have alternative tags to images
9. Submit your website to directories
10. Write articles about your expertise
11. Keep your content fresh
12. Participate in forum, groups and discussions. Have a link to your website
13. Link to related sites
14. Get quality links referring to your site
15. Follow guidelines provided by major search engines
16. RSS feed plays a major role in tagging your site.
17. Tag your site.
18. Refer your site to your friends
19. Remind visitors to book mark your website
20. Include your URL in your email signatures

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Friday, February 09, 2007

Top 10 SEO Strategies to Implement

Top 10 SEO Strategies to Implement was written by Jeff Lawrence and he writes "1. Identify the main competitive keywords (4 or 5 for organic, 200 to 400 for PPC). These can be found via Wordtracker, which offers one day worth of detailed keyword information for $8. Look at keywords from log files.

2. Create a website title that grabs user’s attention. Most successful use important keywords and should be descriptive, and provocative.

3. Add in a description of our website before the company name in the Page Title Syntax which is descriptive of what exactly we are..

4. Include H1, H2 heading tags. Search engines often look for clues in headings and subheads and we can include keywords here. Easily done by performing a global search and replace.

5. Remove frames from websites. Without <> tag indexing spider may not know where to go. We should use SSIs for menus instead. Indexing spiders also can’t read navigation systems built with JavaScript and Flash

6. Start to employ the use of links. Google has started to weigh the use of links heavily when determining rank. Link your site from industry hubs, and others which are highly rated in Google and Yahoo search results. Request reciprocal links with other websites.

7. Get listed in directories. Some like and others are free while Yahoo charges $299/year but is worth it and gets fast results.

8. Enhance our current website by giving away an article, submitting press releases, offer award logos, start a blog, develop a free service, and build an online forum for users to converse.

9. Setup an A/B testing service so that changes to our website can be tested to see if the conversion rate goes up or down depending on what specific changes we make. Several companies offer this for $20/month.

10. Utilize PPC advertising on both Google and Yahoo. Set up day parting time schedules and test specific keywords to see what conversion rate we’re getting.

Jeff Lawrence is the owner of Sonicko Consulting. This article may be reused provided that the full content is published. Sonicko focuses on web analytics and Google Analytics in particular. They provide Google Analytics installation and implementation, training, and support among other services. Based out of Los Angeles, CA you can reach them at their website:

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