Friday, August 31, 2007

Trafficseeker Standard Edition


Traffic Seeker Standard automates the process of submitting your website to search engines. Using it, you can spread the word of your product, to over 9,000 search engines, directories, and link pages.


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Search Engine Optimization with WebPosition Gold


This guide outlines the process of maximizing search engine positioning usingWebPosition Gold, and also explains what makes search engines work.


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Friday, August 24, 2007

Search Engine Optimization For Dummies


You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can * Gain greater visibility for your site * Advance your position in the rankings * Avoid techniques that cause search engines to bump your site to the end of the list * Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you * Become familiar with search engines and search directories and find out which keywords work * Build your site with techniques that search engines like and avoid the ones they don’t * Register your site with the top search systems and get it listed in directories * Find out why links are important and see how to get other sites to link to yours * Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising * Discover the common mistakes that make Web sites invisible to search engines There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!


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Search Engine Optimization: An Hour a Day


Influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often surprisingly simple techniques for improving results. Their simple strategies include setting SEO goals, site optimization, developing and implementing a strategy that might include both free and paid efforts, and tools for monitoring trends, measuring the competition, and tracking results.


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Thursday, August 23, 2007

Insider Seo & Ppc: Get Your Website to the Top of the Search Engines


You've invested in your website and ecommerce, now it's time to bring qualified leads, prospects, and customers. The secret is to get your website to the top of the search engines. With this book as your manual, you'll be an expert at building and managing your SEO and PPC campaigns. We include 26 hands-on case studies. There are also interviews with top people in the industry, plus checklists and 47 bonus tips.


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Professional Search Engine Optimization with PHP: A Developer's Guide to SEO


Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors.

To help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together.

Search engine optimization (SEO) is not only the job of the marketing department. It must be considered from a web site's inception and throughout its lifetime by you, the web site developer. Making changes to the architecture of a web site and modifying presentation techniques can dramatically increase search engine rankings and traffic levels.

Written for the PHP developer or tech-savvy marketer, this unique reference provides techniques for creating and maintaining web sites optimized for search engines. You'll discover how to facilitate the indexing of your site, as well as how to leverage specific technologies and services for site promotion. You will understand the role of web site architecture in search engine optimization and explore various topics therein. Knowing this will help you to develop a site that achieves great search engine rankings. Finally, you'll apply this knowledge by creating a sample e-commerce catalog and an optimized WordPress blog.


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