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Five and a Half Ways to Amp Up Your Search Engine Optimizatio

Five and a Half Ways to Amp Up Your Search Engine Optimization was written by Dave Carlson and he writes "Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.

There is an art and science to being ranked highly on the search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site look and read normal in spite of filling it with key words.

Here are five and a half ways to get a higher ranking and more visitors:

1. Pick the right Key Words and Phrases

These are the words and phrases that people will put into search engines to try to find your product, business or organization. Having good key words and phrases is foundational to have good optimization. This takes research using such tools at Wordtracker and Overture's Keyword Suggestion Tool. They give you a good idea of what people are searching for and what you should focus on..

2. Use Good Header Tags

Header tags are hidden in the code within your Web page. The most important one is the "title" tag, which isn't considered a META tag. It tells what's within your page and it's important to have your keyphrases in it. It is also good to have keyphrases in your "description" META tag, though it doesn't rank nearly as high as the "title" tag.

3. Use Keyphrases in Your Visible Page Title

Provide a unique title to each page on your site that is chock full of key words and phrases. Search engines like this because it means that there is a higher probability that your site is a good match for what people are looking for. This is should be placed within the H1 tag (top heading) of your page and is visible to the visitor. It also pays to have your keyphrases in subtitles on the page.

4. Provide Plenty of Content on Your Site

Shoot to have at least 450 characters on your page. Concentrate on putting key words and phrases in the first paragraph and last paragraphs.

5. Secure a Lot of Related Incoming Links

The more sites linked to your site, the higher you will be ranked by the search engines. These links can be from strategic partners, vendors, directories or other types of sites with whom you exchange links.

If you are a web site developer, put in your contract that you are going to put a developer's link at the bottom of the site, such as, "Web site design by Green Chair Marketing Group," with an active link to your site. This will help your site grow in its link popularity.

5.5 Keep Optimizing Your Site

The more content on your site, the better. I suggest adding a couple pages a month, whether it's case studies, more product information, testimonials, articles, press releases, etc. If you add just five new pages a month, you will have 60 new pages by the end of the year, and over 100 pages by the end of the second year.

You are bound to catch some people you would have missed because there is more content to choose from. And your site will be more highly ranked by Google, because they highly weigh sites that have more content.

While you're at it, continue to get relevant links coming into your site. Google loves incoming links. And you might have people click through to your site from these other places.

If you don't have time to work on the optimization or would feel more comfortable having someone else do it, consider strongly hiring a professional to do your search engine optimization. That way you can focus your energies on sales or creating more and better product.

One caveat, I would stay away from companies that initiate contact with you through emails or phone calls. They often use techniques that can get your severely penalized by the search engines. Ask people you know who have been successful in their search engine positioning who they use.

About The Author
Dave Carlson owns Green Chair Marketing Group, an Internet marketing firm specializing in driving visitors to web sites by search engine optimization, pay per click, and web design/redesign. 720-427-5660 Visit his site at http://www.GreenChair.net; links@greenchair.net




Search Engine Optimization for Beginners was written by Jack Humphrey and he writes "If you are confused about terms like "search engine optimization" or having a "search engine friendly" site, then listen up! I am here to help.

Depending on how long you have had, or considered having, a website online, you have heard terms thrown around like the above or even worse, acronyms! SEO comes to mind.

Really there is not that much to fear even if you have no idea right now what is really meant by having a search engine friendly site.

Here is what search engines like to have in their results when people type in keywords:

1. A site with lots of content.

2. A site with UNIQUE content (Original - meaning you wrote it or you paid someone to write it for you.)

3. Sites that are well organized link-wise (meaning simple navigation from the main page of your site to every other page of your site.)

4. Sites that have links pointing to them from other popular, relevant sites. (sites that are similar in content to yours but that are not in direct competition with yours in content)

5. Sites that change regularly (not static but always growing with new content on a regular basis)

6. Sites they can read. (search engine robots cannot read javascript for instance and therefore you get no credit for whatever content is in that application on your site)

7. Tightly themed sites. It is easier for an engine to rank your site properly (where you want it to be) if you are not all over the map in content.

Exception: Portal sites or directories. But this is an item for another article all together

What About The Complicated Stuff?

There really isn't anything complicated about what the search engines want. But if you have stumbled into a search engine forum you were likely blown away with comments and tips that were completely over your head.

There is a difference between basic, standard optimization and the stuff they talk about in those forums. While visting SEO forums is good to keep up on new things as you go along, many people get confused and the forums are the breeding grounds for confusion when you are a beginner.

Try to learn advanced SEO from noted experts in the field rather than taking anything in chats or forums as gospel. A lot more people THINK they know what they are doing than actually do.

Remember that anything someone is willing to give away for free which, if it works, could be worth tens of thousands of dollars in high rankings resulting in high sales, is probably something that is old hat and not effective anymore.

But for now, you have a lot of work to do on the basics. The advanced stuff can come later. Relative to the advanced SEO, getting the basics right is the most powerful move you can make because you are going from zero to moving up in rankings by, many times, tens of thousands of spaces in a relatively short time.

Advanced SEO focuses on moving your site from high rankings slightly higher rankings.

Keywords
Your content is the most important thing about a website. It must be friendly to the search engines meaning no special java script or other stuff. Just good old fashioned HTML. You will do fine with PHP, SHTML, and other things, but for the purpose of this article, HTML is the way most people construct their sites.

You should use a good density of your main keyword phrase for each page of your site within the content. If you are going after a high ranking for the phrase "dog leashes" you need to have that phrase in the title of the page and throughout the content.

Programs that are great for analyzing your site and giving feedback on how to improve your rankings don't come any more highly recommended that Internet Business Promoter from Axandra.

More Info: http://www.Axandra.com/go.to/jdh358

Nice thing about the software above is that it teaches you search engine optimization while it works on your site. So having it is like having a course on optimization while your site is altered for the best placement in the search engines at the same time.

The main recommendation I have for people starting to deal with optimizing their sites for the engines is to take things one at a time and get the basics down before you start messing with advanced strategies.

And when you start down that road, information you pay for is usually more accurate and more valuable than hanging around in forums. High rankings are worth a LOT of money and people don't work hard to become experts just to give that information away.

Good luck and get to work!

Jack Humphrey is the CEO of http://WebFoxMedia.com, an online marketing consulting firm that focuses on publicity, traffic generation and website development for small to large companies.

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