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Critical On-Page SEO Techniques

Critical On-Page SEO Techniques was written by Christopher Shireman and he writes "I can not tell you how many times people have come to me asking why they are not getting listed highly in the search engines, or even listed at all. They actually think that just by putting a website on the internet that everyone in the world will be able to find their site and buy all their stuff. If things were that simple, you wouldn't be reading this.

In order to rank highly in search engines, there are several things that you need to do. The first is on-page optimization, which is what is being discussed here. This is the way that search engines view your website, and rank it against all the other websites that are out there based on the content of the website. There is also off-page optimization, which is a huge factor in determining how your website is ranked in the search engines..

You can think of on-page optimization like the tie breaker for websites. If there are two websites that cover the same topic with the same amount of off-page optimization, the one with the better on-page optimization will get a higher ranking than the one with poor on-page optimization. With thousands of websites out there try to get the number one spot for their keywords, you need to make sure that you have as big of an advantage as possible.

What goes into on-page SEO? You will first have to decide which keywords you are targeting. This can be done in many different ways depending on what kind of site you are running. Let's say that you are building an Adsense website, just to keep things simple. You have chosen the most profitable keywords that you can find and you are ready to start building your site.

The first thing you need to do is put your keywords in the title of your webpage. If you are targeting two or three keywords for a page, you will need to put all of them in the title. You still need to be careful, if you do this the wrong way the search engines can penalize you. Here is an example of some of the keywords that I used for one of my sites where Real Estate was my primary keyword.

Real Estate Investment Real Estate Course Realtor Guide

Here is the wrong way to put these keywords in the title

Real Estate Investment and Real Estate Course and Realtor Guide.

This is too long, repeats the words "Real Estate", and uses the very un-useful word "and", at least where titles are concerned. Here is a better way to build a title for a page with these target keywords

Real Estate Investment Course | Realtor Guide

Notice what I have done here. I have combined two of the keywords together into one, which is fine because search engines will actually read both of these words separately and categorize them as "almost" the same words. I also got rid of the word "and" as a way of joining the words together. This saves space and still allows you to include multiple keywords in the title. Search engines do not like long titles that just have keywords in them. It is a big problem that a lot of people think will help them climb the search engine ranking, but what actually happens is their site gets banned from the search engine all together, so don't try it.

The next thing that you need to consider for on-page SEO purposes is the use of H1 and H2 tags in the code. You can think of H1 (header 1) tags as the titles of the webpages and the H2 tags as the subtitles. Whenever possible the H1 tags contain the keywords you are optimizing for. Your secondary keywords should be in the H2 tags. Search engines will give more importance to the keywords that it finds in these tags, and I highly recommend their use. Don't go crazy and try to put 100 keywords in the H1 tags, it will only get you in trouble.

When you are writing your article for your website, or if you have downloaded an article, try to make sure that the keywords you are optimizing for are repeated in the main body of the article several times. Don't go overboard here, just make it sound like the words should be there naturally. You should also be using the bold and italic options on a few of the keywords in the article. Again, don't format every instance of these words, just a few times will make the search engines very happy.

Another trick that I like to use for on-page optimization is image alt tags. You should definitely have images in your website, and these images should have alt tags, or alternate text for text based browsers. The content of these alt tags should be your keywords, but you should only be using one keyword per image. Trying to include too many keywords in an image alt tag is just asking for trouble. If you are really clever you can name your images things like "real_estate_investment_img1.jpg". This gets your keyword onto the page in a way that search engines will not find suspisous, but that they will still count for your benefit.

For more information about search engine optimization and other ways to improve website income, check out http://beattherichjerk.com.

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