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Basic SEO Tactics

Basic SEO Tactics was written by Buddy Shearer and he writes "If your website is not getting the traffic you think you need then read on. There are some proven steps that you can take to improve your site. Now, get familiar with these terms because they will help your website.

Search engine optimization or SEO is part science and part voodoo, and how well it is done has a lot to do with the steps that you implement. Search engine optimization (SEO) is not about "fooling" search engines. But rather, Search Engine Optimization (SEO) is a long term and permanent answer to your traffic woes..

Remember, SEO is seen by many as a black magic art or some secret code that webmasters use in their everyday conversation. What you do not know is that search engine optimization is a relatively new science and requires both website interaction and monitoring to be successful. In fact, SEO is just one part of an online marketing strategy, but it is the fundamental part.

Search Engine Optimization is THE process of optimizing a website for high search engine rankings for a particular search term(s). The first step of SEO is to choose effective keywords or evaluate the ones currently in use.

First, analyze your competition. You know who they are. Rely on one of the most useful techniques in search engine optimization to focus your efforts and that is your Keyword Selection. This article will not show you or tell you how to select the best keyword(s) but rather enforce that keywords are integral to your site.

Second, rethink your linking strategy. Why? In the greater scheme of things within the Internet universe, adding a ton of helpful links on your site only helps those sites. In actuality, it could hurt your site in two ways. One – are those sites related to you? If they are not related then that is a potential strike against your site. Two – Have those site linked back to your site? If not, then having their sites linked on your web page brings no value to you.

A good linking strategy consists of having many one-way links. IndexGuy is service that provides hundreds if not thousands of one-way links back to your site. In addition, there are some free sites that offer free one-way links like “tagspage.com”. Regardless of who you choose, be smart about the links being setup.

There are strategies that work in the successful promotion of a website. It is these kinds of SEO promotions that go far beyond web page enhancement and search engine submission.

1. Blogging – Either start your own Blog or be frequent contributor of a popular one.
2. Forums – This is a special type of web site where users can ask questions or exchange ides.
3. Press Releases – These are special announcements that businesses have used in marketing campaigns.
4. Articles -- Submitting articles to these special websites can promote your site considerably if your articles are picked up by popular publishers.
5. Reciprocal Linking - This is the process of exchanging links with other similar or related websites.


There are no quick fixes where Search Engine Optimization is concerned. Search engine optimization must become a long term and permanent answer to your site’s traffic. Remember, SEO is basically the process of optimizing a site to obtain high rankings in the search engines for chosen keywords.

But now a day's search engine optimization is getting more and more important not only for regular websites but for larger corporate websites as well to attain extra website exposure.

Copyright (c) 2006 Buddy Shearer

Buddy Shearer is not a sought-after Internet marketer but rather a regular guy trying to make a living. He can be found building up SEO Tactics and other useful information.

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